(Food-Beverage-News.Com, September 16, 2017 ) Among various vegetable protein, good nutritional profile of pea protein market is responsible for its growth in market share. Various amino acids like Lysine, Aspartic acid and glutamic acid are abundant in pea protein. Moreover, pea protein also has less allergen, which makes it an obvious choice for people who are milk/meat intolerant.
In North America, demand for pea protein for use in bakery is increasing, over direct consumption. Also, rising veganism and high nutritional profile of pea protein are the factors which are mainly driving the market growth. But, stringent regulation by the food administration bodies over the product prices can dampen the market growth in this region.
The North America pea protein market is segmented on the basis of type, application and region. On the basis of type, the pea protein market is segmented into concentrated, isolated and textured. In addition, textured pea protein is sub-segmented into wet and dry. Furthermore, on the basis of application the market is segmented into snacks & bakery products, meat extenders, meat substitute, food & beverages and other food application. Meat substitute segment is likely to grow at a significant rate over the forecast period compared to other areas.
Furthermore, on the basis of geography, the North America market is analysed under regions namely, USA and Canada. North America pea proteins market accounted for over 35% of the overall volume. Increasing demand for gluten-free products in the U.S., growth of sports nutrition industry and rising concerns for diseases caused due to red meat consumption are some of the important factors which are impacting a positive market growth. A lot of food & beverages manufacturers of North America have expanded their product lines by launching new innovative products along with the growing availability of yellow peas in Canada. Some of the key players operating in North America pea protein market are A&B Ingredients, Axiom Foods, Inc., Consucra-Groupe Warcoing, Burcon NutraScience Ltd., Roquette Freres and Nutri-Pea Limited.
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