Europeans consume a great deal of fruit juice and is an attractive market for fruit concentrates. The Netherlands and Germany are the largest importers in Europe. The fruit concentrate market is growing significantly and value-added, chilled, functional and not-from-concentrate (NFC) juices could benefit from the consumer trends of health and demand for quality products.
Fruit concentrates are fruit juices with stronger concentration and are used to make fruit juices and nectar. They are concentrated by removing water which makes shipping, easier and is available at a cheaper price. Fruit concentrates generally substitute sugar in various food items such as cakes, juices, chocolates and others by acting as natural sweeteners. Due to the convenience in usage and a larger shelf life, fruit concentrates have become quite popular in European market.
With an increasing awareness and health consciousness, the Europeans started resorting to fruit concentrates, compared to alcoholic beverages. This is driving the market with an appreciable increase in the sales. But due to the high calories contained in the concentrates, people are avoiding the consumption fearing ill effects on health. Due to this, the market growth is feared to slow down.
The fruit concentrate market is segmented based on fruit types like orange, apple, pineapple, banana etc. and also on the basis of application which includes dairy products, juices, squash, soft drinks, frozen products and baby food. Among the fruit type different geographical segment have different leading market and in application type, juice segment is expected to occupy the largest position. Based on geography, Europe market is segmented region wise as United Kingdom, Germany, Italy, France and Spain.
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