(Food-Beverage-News.Com, May 23, 2017 ) Market Research Hub includes new market research report " Cater Insight- Foodservice in Finland " to its huge collection of research reports. Report provides extensive insight and analysis of the Finnish Foodservice market over the next five years
Sustained weak economic growth has created an increasingly cost-conscious foodservice market in Finland, with 29% of consumers citing price to be the most important factor influencing decision making. Within the market, a low population density has led international operators to converge in the few populous cities, creating a fiercely competitive environment. Increasingly, Finnish consumers are thinking and buying local, forcing international operators to incorporate local ingredients, traditions and even celebrities in an attempt to show a connection between their brands and Finnish culture. Operators have been helped by a consumer trend towards unconventional eating, creating greater opportunities for out-of-home meal occasions.
- Overview of Finland's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Finlands foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
- Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Finland's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
- Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Finnish population.
- Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
- Case Studies: Learn from examples of recent successes and failures within the Finnish foodservice market.
- A fragile economic climate, high unemployment rate and low consumer confidence has solidified a shift towards a price conscious market, with Finnish consumers seeking out discounts and promotions across all foodservice channels.
- A trend towards localism amongst consumers has led operators to incorporate local ingredients and traditions in order to show a connection between their brands and Finnish culture.
- Retail operator's continued use of coffee as a loss leader has limited value growth of the coffee and tea shop channel in a country renowned for high consumption.
Reasons to buy
- Specific forecasts of the foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
- Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
- Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Finland's foodservice market.
Market Research Hub (MRH) is a next-generation reseller of research reports and analysis. MRH’s expansive collection of market research reports has been carefully curated to help key personnel and decision makers across industry verticals to clearly visualize their operating environment and take strategic steps.
