(Food-Beverage-News.Com, September 29, 2016 ) Publisher's United States Beer Market Insights 2016 Report provides a complete overview of the United States beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts - Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016 - Value by distribution channel 2011-2015, with 2016 forecasts - 2014-2016 selected on- / off-premise retail prices - Details of key beer new product launches in 2015 by company - Overview of the competitive landscape in the beer market, with analysis of key company performance - Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market - Data is also available in excel format
Beer growth in the US was driven by so-called "better beer", in the form of craft brews, imports and super premium brands. Consumers are increasingly shifting their consumption (and disposable income) away from traditional brand leaders to a broader range of products. Metal can dominates the beer packaging and many of the larger and better known craft beer brands now see a move into can as an important step to grow their business on a regional or national scale.
Key Findings
- Strong growth for the imported beer segment witnessed where Mexico continued to lead the way. - Craft beer has continued to take the beer market by storm. - Premium beer sales increase. Decent performances from Michelob Ultra (A-BInBev) and Corona Extra (Constellation Brands, USA) drove this growth.
- Gain an in-depth understanding of the dynamics and structure of the United States beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning - Evaluate the current emerging trends and future growth opportunities in the United States beer market to support your brand development and marketing initiatives - Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability - Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage - Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company - Use our new power point add-on to quickly absorb a succinct summary of the key trends in the United States beer market - View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
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