(Food-Beverage-News.Com, April 07, 2015 ) Glendale, Arizona -- Why did iMaccha Tea Company pick Amazon as their online marketplace over many other established ecommerce platforms?
Amazon has nearly 244 million active members and draws nearly 85 million unique monthly visitors, for a consumer goods company like iMaccha – this is ideal! Those unique impressions can translate into higher sales volumes; according to Amazon stats, sellers report an average 50% increase in sales when they join Amazon Marketplace.
Amazon is a household name and trusted company, iMaccha is banking on their authority and established trust in the marketplace. New customers may be more comfortable purchasing from Amazon, than purchasing from a website they're unfamiliar with, this offers iMaccha the opportunity to win repeat business through excellent service (credibility) and fulfillment (loyalty).
iMaccha is powered by the excellent back-end infrastructure and support, including tax collection and shipping. Everything from inventory tracking, to promotional offers, to credit card processing is made simple with Amazon's marketplace platform. It's all there for iMaccha, no need to figure out how to do it all, the additional layer of single-stream checkout and fulfillment support creates a seamless experience for shoppers alike.
In addition, Amazon offers FBA (Fulfillment by Amazon) service, which involves shipping your inventory in bulk to Amazon and letting them handle shipping. These seller tools and features make it easier for iMaccha to feature their brand and allow Amazon to focus on the customers shopping experience.
The bottom line: iMaccha Tea Company has positioned themselves on one of largest marketplace platforms allowing them to focus more on brand, products, pricing and promotions – a complimentary partnership.
About iMaccha Tea Company
iMaccha™ manufactures 100% authentic Japanese ceremonial grade matcha green tea powder using an approach that embraces a wholesome rich 100-year history. iMaccha™ is Kosher and USDA Organic certified, and routinely undergoes quality-control and thorough taste-testing by an independent lab to ensure the customer receives the highest quality determined by aroma, color and taste. RELAX Your Mind, REINVIGORATE Your Body, & REVITALIZE Your Spirit!
