(Food-Beverage-News.Com, October 13, 2014 ) Budleigh Salterton , Devon -- Spiller & Tait owners, Simon Spiller and David Tait, are launching a second blend of coffee beans on amazon.co.uk in response to high demand for their Signature Blend Blend coffee.
"Having launched our business earlier this year, we are delighted with the growing demand for our gourmet coffee beans" said Simon. Spiller & Tait attribute double digit sales growth month on month since their launch to the effect of two consumer trends, the rise of coffee consumption in the UK and the steady growth in on-line grocery sales, combined with the award winning flavour of their coffee.
"Britain is no longer a nation of tea drinkers. We've become coffee obsessed according to a recent study by on-line retailer, Ocado" explained Simon. "One in ten coffee drinkers revealed that they have at least five cups a day. More than a quarter of Brits start the day with a cappuccino and one in three with a latte, which are the two most popular types of coffee in the UK" he added. While much of this growth is happening in the coffee shops which dominate our high streets, there is also increasing demand from consumers to replicate the high street quality coffee at home. Ocado has seen an increase of 55% in the sales of coffee filters and premium beans while two in five Brits have invested in specialist coffee equipment in order to become the family barista.
And, increasingly, UK consumers are looking on-line for their coffee beans. On-line grocery sales are forecast to roughly double between 2012 to 2016 according to the food and consumer research group IGD. While Amazon UK, a recent entry in the UK on-line grocery market, predict that 40 – 60 percent of groceries will ultimately be sold on-line in the developed world, up from about 5 percent in Britain now. Gourmet coffee sales have now become one of the best-selling items in Amazon's Grocery category.
"60% of those surveyed by Ocado said that taste is top of the list when people choose their coffee. On-line retailers like amazon are now able to offer freshly roasted coffee beans in quantities which represent great value for money" said David Tait. "Feedback from our on-line customers confirms that our freshly roasted beans offer a richness of flavour and lack of bitterness which is very important to them. We see this ability to sell beans which were roasted only a couple of days before they're available on-line as a key to our sales growth" David explained.
Spiller & Tait are also responding to customer demand for coffee beans which deliver a strong caffeine kick. "The customer feedback we receive through Amazon has been invaluable to developing our business. Our Signature Blend taste is very popular because it's not bitter, but some customers have asked for a stronger caffeine content. So, we've worked hard to develop a strong coffee which delivers a refined flavour without the bitterness many UK consumers don't like. According to our recent taste testing, our new Classic Italian Blend, should hit the mark" concluded David.
Spiller & Tait's Classic Italian Blend will be available on amazon UK by the end of October, 2014.
Spiller & Tait source the finest coffee beans from around the world and craft original blends in their micro-roaster in South West England so customers can experience great tasting coffee at home. An exclusively online retail business, their Amazon Shop can be found via the Signature Blend2.
About Spiller & Tait
Spiller & Tait, is a Devon based on-line retailer launched in 2014 which is dedicated to helping customers create great tasting coffee at home by sourcing, roasting and retailing premium coffee beans and ground coffee.
The Signature Blend are the most popular beans from Spiller & Tait, available for retail on amazon.co.uk.
