(Food-Beverage-News.Com, November 22, 2013 ) Raymore, MO -- This morning saw the official launch of the much anticipated silicone baking cups from Simple Home Creations. Given the early sales figures, the prediction now is that stocks are likely to run out in record time; exceeding even the popularity of their previous product launches.
The launch finally gives customers the chance to get hold of this innovative product, which promises to make significant positive changes in the kitchen for professional chefs and amateur bakers alike.
What makes the Silicone Cupcake Cases Exceptional?
As with all of Simple Home Creation's products, the focus throughout the development of this product has been on identifying a significant issue in the kitchen and seeking to resolve it. "The traditional method of baking cup cakes and muffins in paper holders has long been a problem for chefs," a spokesman for the company states. "It poses considerable issues when it comes to removing it easily from the cake, and also for the cooking process itself; when the lack of heat convection in the paper results in unevenly cooked products".
Simple Home Creation's silicone cupcake liner is not only completely non-stick, ensuring that the product separates easily from the case; but is also an excellent conductor of heat, which guarantees that the product will cook far more effectively and efficiently. The cases are completely oven, microwave and dishwasher proof, and feature a sturdy, durable design, to ensure the product is built to last.
"I think the great thing about this product," Simple Home Creations state, "Is the amount of creative uses people have come up with when using it. Some of our initial pre-launch test subjects were claiming that the muffin cups were also excellent for making quiche, meat loaf and even pot-pies!"
As with all products from Simple Home Creations, aesthetic appeal is always a key part of the design process, and the silicone cases are no different. The cases are colored in striking chocolate and vanilla shades, in a deliberate attempt to reflect the popular flavors of cupcakes. This ensures that the cases complement the cakes perfectly, whether they are wedding cupcakes, baby shower cupcakes or for any other special event.
Launch Figures and Low Stock Levels:
The prediction for the company was that the product would be a popular one, as initial interest in the silicone cases prior to release was extremely high. However, initial sales figures have exceeded predicted levels and the official statement from Simple Home Creations is that stock levels for the initial launch are now low.
"We knew it would be popular, as so many people were getting in touch," the company say. "But we just didn't realize that so many people would make a purchase on the first day. It's obviously great that the product is so well received, but we would advise anyone who wants to invest in some, to make the purchase soon, as stocks are now very low indeed."
About Simple Home Creations
Simple Home Creations is a company that stretches the limit of the home products definition. Although we do excel in the kitchen and dining, beauty, baby, lawn and garden categories, we are also actively researching new areas such as travel, sports and outdoors, pet supplies, and green products. Our current flagship product is the new Rox ice ball mold.
