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Wine Critic Steve Heimoff of Wine Enthusiast Magazine Joins the Ranks of Wine Bloggers at

(EMAILWIRE.COM, June 04, 2008 ) Oakland, CA - Steve Heimoff, West Coast Editor of Wine Enthusiast Magazine and author of wine books, is pleased to announce he has launched his own wine blog. According to Heimoff, “It took a while, but I’ve now joined the hundreds of other American wine lovers who are blogging; and I’ve got to say, it feels good to hop on the digital train.”

Steve admits that he took his time to blog for a couple of reasons:

- One was simply a matter of physical constraints. He never felt like he had enough time to investigate the how-to’s of blogging, which involves technical aspects beyond what he felt was his ken.

- Another reason ~ he didn’t really feel the need to have another platform from which to speak. Unlike most wine bloggers, Steve already had a several existing platforms, including his columns and articles in Wine Enthusiast Magazine, his wine reviews, and various opportunities to speak and teach at public events either in his capacity as Wine Enthusiast’s West Coast editor, or as an author of his wine books, A Journey along the Russian River and New Classic Winemakers of California.

So the lure of blogging simply for the sake of more public exposure wasn’t particularly strong. Steve adds, “The last thing I wanted to do was create another boring wine blog. Well, here I am writing a wine blog, and I hope it’s not boring.”

As one of the country's preeminent wine critics, Steve's new adventure should prove fruitful and unpredictable for wine lovers everywhere. He hopes you'll take the time to check out on a regular basis.


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Steve Heimoff
Jo Diaz
(707) 620-0788
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