Short demonstration of the BrightSpring silicone baking mat in action
(Food-Beverage-News.Com, October 17, 2013 ) Brighton, East Sussex -- For the last few decades, home baking has been a dying art. Local bakeries closed in the face of supermarkets undercutting them, and freshly baked loaves made way for the good old sliced white. Convenience was the key, rather than quality.
However in recent years, all this has begun to change. With healthy eating becoming ever more prominent on the world stage, baking has been slow to catch up. While most of us can talk confidently about the benefits of home-grown, locally sourced produce, and home-cooked meals are kicking microwave dinners firmly to the side-lines, home-made bread and cakes are still outside most of our abilities. A colleague's birthday? Pop to M and S for the cakes. A picnic with friends on Saturday? An artisan loaf from the farmers market is far easier than trying to bake your own.
But thanks largely to programmes such as the Great British Bake Off, all that is changing with more and more people rediscovering the traditional baking methods that have been around in Britain for centuries.
Now National Baking Week is celebrating everything bakey, and raising money for charity in the process. By having a bake sale, or attending a local event, the whole community can get in the kitchen and get involved.
Many people think that baking ‘just isn't for them'. Maybe it's too fiddly, too time-consuming or just too boring. But baking can be easy, quick and fun if you do it right! Bakeware retailers BrightSpring are a UK company dedicated to making baking easier with their silicone baking mats.
Alexa Boyce, a BrightSpring representative, commented "Baking can be a precise art and the tiniest thing can make it go wrong. How often have you had a wonderful recipe ruined by the pan sticking, or edges burning? Our silicone baking mat helps to eradicate those problems, making baking as stress-free as it can be"
So why not see what you can whip up and get involved with a local bake sale.
More information about National Baking Week is available on their website.
About BrightSpring
BrightSpring are a supplier of silicone kitchenware and bakeware, bringing professional quality products to the home. The BrightSpring silicone baking mat will become the kitchen accessory that you cannot live without.
See BrightSpring's website for more details on the company and their products.
