Short demonstration of the BrightSpring silicone baking mat in action
(Food-Beverage-News.Com, August 29, 2013 ) Brighton, East Sussex -- Baking is an integral part of British tradition, with regional specialties that we still know today having been developed over the centuries. Recently, however, if you wanted a loaf of bread or fancied a muffin then you would pop to the local supermarket or bakery and buy it ready made. Now, the tide seems to be turning back as Brits put their shoes away and instead reach for the rolling pin to partake in the nation's current craze. Baking has become ‘cool' just as cooking did when Gordon Ramsey and Jamie Oliver burst onto the scene around a decade ago.
As the popularity of the show has risen, so has the nation's obsession. It's the same with a lot of things, think of Wimbledon, for example. Tennis courts in the UK see a surge in activity whilst the country is gripped by the tournament. A similar thing is happening in the UK right now after the launch of GBBO's 4th series.
As a result sales of bakeware and baking accessories have increased dramatically too. Prior to the show commencing, Jo Heywood, Waitrose's homebaking buyer said: ‘The anticipation for the Great British Bake Off is already building and yet again set to cause a stir with our shoppers as they rise to the challenge of recreating recipes from the show.
BrightSpring are a retailer of silicone baking mats in the UK and the us and have also seen the current trend sweeping the nation. Spokesperson Colin Matthews said "The Great British Bake Off has had a massive influence on home baking. Viewers are engrossed in the show and will try to emulate the efforts of the contestants. We have seen a rise in sales of our silicone baking mat where people are upgrading their kitchen tools to assist their new passion."
Social media plays its part too as it allows people to share recipes on blog posts, through Twitter and Facebook, or upload photos of the triumphs (or tragedies) through Pinterest and Instagram so even a modest cookie recipe can find its way to the masses. Molly, author of blog "Developing a Pattern", previously with an audience made up primarily of family and friends, found her blog inundated with visitors after a post on her husband's Cheesy Mexican Pull-apart Bread went viral on Pinterest.
Previously, baking was seen by many as a tricky skill to master but now on the back of increased exposure to baking guidance, people are filling their kitchens will beautiful aromas of freshly baked bread and pastries once more.
The need for a sliced loaf from the supermarket is reducing as people prefer to bake away rather than takeaway.
About BrightSpring
BrightSpring are a supplier of silicone kitchenware and bakeware, bringing professional quality products to the home. The BrightSpring silicone baking mat will become the kitchen accessory that you cannot live without.
In their blog, BrightSpring explore the endless possibilities of their silicone baking mats.
