(Food-Beverage-News.Com, November 06, 2019 ) Market Overview: Beauty drinks provide supplements which provide beauty benefits from within when compared to the benefits obtained by eating normal foods.
Beauty drinks consist various blends of powerful and concentrated extracts taken from plants, nutrients which enhances the appearance and condition of human skin. Beauty drinks market has kick started recently where the products and competitors are small in number. Beverages companies are picking up both developed and developing countries to launch their products.
Market Dynamics: Changing life styles, increasing expenditure levels on beauty products, early ageing due to pollution and inappropriate eating habits are driving beauty drinks market over the forecast period.
Environmental pollution and lifestyle choices can cause skin to age prematurely. According to WHO in 2018, the pace of population ageing is much faster than in the past. Hence creating huge demand for beauty drinks over the forecast period.
Lack of physical activities, high consumption of alcohol, smoking are leading to early aging thereby boosting the demand for beauty drinks. However, no scientific reasons proving the results of beauty drinks are hampering the beauty drinks market over the forecast period.
Market Segmentation: Based on the ingredient used beauty drink market is segmented into collagen, antioxidants, bioactive ingredients, vitamins and minerals.
Collagen made beauty drinks accounted for highest market share in 2018 and expected to remain same over the forecast period as they provide structural protein to skin which makes skin looking young, plump and protects skin from sun exposure and environmental pollution. According to New York based Zeichner Dermatology, in 2018, 75 to 80 percent of skin is made up of collagen and begins to decline around the age of 30. Supplement of collagen protects skin from early aging, hence creating a demand for collagen made beauty drinks.
Antioxidants ingredient made beauty drinks market have the second largest market share. Antioxidants protect the body cells and helps in the recovery of the cells from environmental factors like pollution, smoke. Antioxidants have another version named macro antioxidants which are bigger, better, powerful and supercharged version of antioxidants. Antioxidants deliver more benefits and generally collected from the skin and peel of fruits like orange and Pomegranate.
Bioactive ingredients are collected from fruits, vegetables and herbal extracts and they provide skin feeding nutrients which gives anti-ageing benefits and increasing skin elasticity.
Geographical Analysis: The Beauty market is segmented into North America, Europe, Asia Pacific, South America and Middle East and Africa.
Europe had the highest market share in 2018 and remains to be dominant over the forecast period. According to NHS in 2017, Europe has the highest percentage of elder population and the secretion of collagen stops after the age of 25 years creating demand for anti-ageing products. According to Cosmetics Europe, a personal care association, in 2017, Europe spent € 2.35 billion on research and development in beauty market and estimated to increase further over forecast period.
North America has the second largest market share due to increasing expenditure levels on beauty products and changing life styles. On July 27, 2018, Groupon’s VP and GM of health, beauty and wellness Silvija Martincevic explained that United States beauty market worths $100+ billion including cosmetic products, hair & saloon products and beauty drinks.
APAC countries such as India, china, Japan are registering highest CAGR over the forecast period as their expenditure levels on beauty market is increasing.
Competitive Analysis: The key players in the beauty drinks market are Beauty & GO, Bella Berry, Sappe Public Company Limited, Skinade, Big Quark LLC, THE COCA-COLA COMPANY and Nestle S.A., DyDo DRIN CO, Vital Protiens LLC, Shiseido Co Ltd.
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