Teff is a fine grain primarily grown in Ethiopia and Eritrea. Teff grows in both waterlogged soils and droughts, making it a dependable staple food. The colour of teff varies from Yellowish Brown to Ivory based on the environmental and soil conditions. White and ivory has the mildest flavor, while darker varieties have sour after fermentation and sweet & light in flavor before fermentation. Teff is rich in calcium & Iron and consumption of teff based products provide several health benefits to the consumer. The currently available teff based food products available in the market include bread, muffins, chocolates, waffles, and porridge.
Corn, barley, and wheat are considered as staple food for large group of population across the globe. However, wheat and barley are rich in gluten and the growing prevalence of gluten related diseases such as celiac and gluten ataxia is surging the need for gluten free alternatives. Teff evolved as an effective solution to cater the need for gluten free diets owing to its gluten-free and nutrient rich nature. The high nutrition content in teff is well suitable for celiac patients who usually suffer from mineral malabsorption. Due to its low glycemic index, it is suitable to eat for type 2 diabetes patients. According to Celiac disease foundation, prevalence of celiac disease was 4% in South America, 0.5% in Africa and North America, 0.8% in Europe and Oceania.
Lack of availability of production units for teff in rest of the world is hindering the growth of Teff Market. Teff in majorly grown in Ethiopia and Eritrea due to suitable environmental and soil conditions. Ethiopia accounted to over 85% of global teff production in 2018.
Teff Products Market is segmented on the basis of product type into flour, flakes, ready mix, breads, pan cakes, beverages, muffins and others. Teff flour is widely used in production of baked goods and it has been traditionally used in Ethiopian and Eritrean Cuisine to make injeria bread.
By geography, the Market is segmented into North America, Asia-Pacific (APAC), Europe, South America, and the Middle East and Africa (MEA).
Europe is expected to dominate the Teff Products Market due to growing awareness among the communities regarding allergen-free diets and increased attention towards health. Furthermore, high interest among European customers towards new and authentic food led to increased adoption of teff flour and flakes. Teff is milled and consumed as an alternative to regular wheat flour in several countries including Germany, the Netherlands, France, and other European countries. Germany and the Netherlands are the largest market for niche or special cereals. Together, they account for 70% of total European imports of niche cereals.
Competitive Analysis:
Some of the key players in the Teff Products Market includes Anthony’s Goods, Millets Place BV, TeffLand AB, The Teff Company.
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