(Food-Beverage-News.Com, October 16, 2019 ) By pet type, Dog segment accounted for the largest share of about 58.68% of the global freeze dried pet food market in 2018, followed by the Cat segment. In terms of grain type, grain free segment likely to grow at a higher CAGR of 5.24% than whole grain freeze dried pet food growing at a CAGR of 4.65% during the forecast period 2019–2026.
Freeze dried pet food is actually made from cooked fresh foods with nearly all of the water content removed through a special process. The result is a light and dry product that is packaged in air tight containers for future use.
Freeze-dried foods are different from dehydrated food. Food is cooled during freeze-drying while dehydration requires heating. Cooling does not cause structural changes in protein molecules or other nutrients. So freeze dried food is almost identical to fresh food. In the pet food industry, ‘Natural’ has become a buzzword.
While the freeze-dried market is relatively small in terms of product diversity, its growth is significant when compared to other trends in the natural pet food arena.
Increasing pet population in recent years is boosting the requirement for freeze dried food market. People are petting a dog or cat as they benefit people in multiple ways such as lowering stress, controlling blood pressure. In case of children feeding and caring for a pet encourages childhood responsibility.
According to Canadian Animal Health Institute, dog population in 2018 increased to 8.2 million from 7.6 million in 2016. Cats continued to outnumber dogs with 8.3 million cats considered household pets in 2018, 41% of households have at least one dog, 38% of households have at least one cat. Over the last ten years the number of cats and dogs has increased by about 10%.
According to European Pet Food Industry Federation in 2018, in Europe, dogs are growing in popularity with 66.4 million dogs in the Europe in 2017 compared to 63.7 million in 2016. Pet ownership has proven benefits to both physical and mental health in people. Similarly, assistance animals improve the lives of those with disabilities. Hence the pet population has been growing in recent years.
North America leads the freeze dried food market
The North America freeze dried pet foods market is valued at USD 270.56 Mn in 2018 and is estimated to grow at a CAGR of 3.99% over the forecast period to reach a USD 378.84 Mn by 2026.
The U.S. holds 83% of market share in 2018, and is expected to decrease by 81.88% by 2026, for global freeze dried pet food market.
North America holds the major market share for freeze dried pet food in 2018, due to the increasing number of pet population. According to National Pet Owners Survey conducted by the American Pet Products Association during 2017 – 2018, Sixty-eight percent of U.S. households or about 85 million families own a pet.
In addition according to North American Pet Health Insurance Association, total number of pets insured in the U.S. and Canada reached 2.1 million at year-end 2017 up by 17 percent from 2016. According to World Animal Protection Organization in 2018, Americans spend over $50 billion per annum on their pets.
More than half of all Americans have a dog or a cat in their home. 9 in 10 Americans say they consider their pet to be a part of their family. Pet ownership in the US has more than tripled since the 1970s. Hence the increasing pet population is demanding the requirement of freeze dried pet food and making North America as a dominant player.
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Global Freeze Dried Pet Food Market is a competitive market with the presence of various global and regional players in the market. The companies are competing based on the price, product specifications, and market presence.
Key players are adopting strategies such as mergers and acquisitions, partnerships, regional expansion, and product launches to stand out as strong competitors in the market.
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