(Food-Beverage-News.Com, August 01, 2019 ) Last month, Sprite launched a new advertising campaign to highlight rising stars in the hip-hop community. The 'Thirst For Yours' launch event was held at The Terrace at L.A. on June 21, 2019, in Los Angeles.
The event featured a panel discussion with rapper Kodi Shane, rising fashion designer and current Clark Atlanta University student Seth Giscombe, and Sprite Way talent, who discussed their personal journeys and shared how Sprite has helped advance their careers.
The new 'Thirst For Yours' campaign is a multi-year platform designed to highlight musicians, designers, artists, photographers, and more. Almost all of the featured artists are expected to have at least some connection to hip-hop.
For more than 30 years, Sprite has supported and embraced the music, culture and community of hip-hop in a refreshingly real way by authentically championing the genre’s top names and underground artists alike. Now the brand is bringing the genre’s emerging talent to the forefront through the 'Thirst For Yours' campaign.
Shane and Giscombe are featured in the 'Thirst for Yours' campaign which is a series of TV spots, social media content, influencer engagement, outdoor advertising and experiential activations tapping into key cultural moments within the spaces of music, art, film and fashion.
For Sprite’s launch, Step and Repeat LA provided a custom 8’ x 10’ backdrop and black carpet to greet guests.
Step and Repeat LA is the company to turn to if you need quality work and fast turnarounds. Meeting rush-order deadlines and shipping in 24 hours are just two of their capabilities. This company has an impressive variety of high-quality products including custom backdrops, carpets in 13 colors, stanchions, media walls and hedge walls with 3D lettering and flowers. In the Los Angeles area, they will also deliver, set up and take down media walls, backdrops, and red-carpet displays, but they also ship their products throughout the country.
